Town of Friday Harbor
San Juan Island

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60 Second Street
PO Box 219







Complete RFP

The Town of Friday Harbor, Washington (“Town”), is announcing a Request for Proposals (RFP) from interested parties for Consulting and Design Services for creation of a Town logo and related wayfinding signage designs as part of the Branding and Tourism Plan for the Town.

Project Description

While the Town of Friday Harbor has enjoyed sharing in the San Juan Islands Visitors Bureau’s overall well-conceived brand and solid reputation for providing nature, beauty and relaxation to travelers and residents, the Town is in the process of developing its own specific brand and reputation.  To that end, the Town is creating a brand statement or “story” that will drive many of the Town’s decisions relating to marketing, signage and Lodging Tax expenditures over the next several years. The culmination of the initial branding project will be the development of a new Town logo and wayfinding signage.


The objective of this RFP is to determine which graphic artist(s) or company (“Designer”) will develop the logo for the Town of Friday Harbor.  This logo may appear in or on Town Hall documents and publications, signage, promotions, advertising, public works vehicles, and other places deemed appropriate by the Town.  The chosen Designer may also be asked to design elements of wayfinding signage for pedestrian and vehicle traffic in town.

 Scope of Work

The Designer will analyze the Town’s brand story and integrate this into the creation of three (3) logo concepts.  The Designer will then take the chosen concept and collaborate with the Town to finalize the logo.  The goal would be to complete this process by August 3, 2015. 

As a secondary assignment, the Designer might be asked to assist with the design of wayfinding signage for pedestrian and vehicle traffic. 

Submission Deadline

Submission packets must be received at Town Hall by 4:30 PM May 18, 2015.  Proposals may be hand delivered, mailed or emailed.  Faxes will not be accepted.  Please direct questions to Duncan Wilson, Town Administrator at (360) 378-2810 or

Submit packets to:

Town of Friday Harbor, ATTN:  Duncan Wilson, Town Administrator, PO Box 219, 60 Second Street, Friday Harbor, WA 98250,

Proposals received by the Town of Friday Harbor in response to this solicitation become public records and are subject to Chapter 42.56 RCW, the Public Records Act.




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Copyright © 2014 Town of Friday Harbor Washington.  All rights reserved.